Rheos doesn’t just paraphrase your prompt. It builds every post on a formula tree — a deliberate combination of why you’re posting, how you grab attention, and what you want the reader to do. There are three core slots, plus layers specific to each content type.Documentation Index
Fetch the complete documentation index at: https://docs.rheos.app/llms.txt
Use this file to discover all available pages before exploring further.
Intent — why are you posting?
Every post has one of 8 intents:| Intent | Use it when… |
|---|---|
| Sell | Driving conversions, demos, bookings. |
| Educate | Teaching the audience something useful. |
| Prove | Showing results, social proof, case studies. |
| Connect | Building relationship — story, behind-the-scenes. |
| Provoke | Challenging assumptions, contrarian takes. |
| Inspire | Lifting the audience, painting a vision. |
| Announce | News, launches, hires, milestones. |
| Entertain | Pure value-as-engagement — humour, meme, surprise. |
Hook — how do you grab attention?
The first line. Rheos has 35+ hooks — bold-claim, contrarian, list-tease, framework, milestone, before-after, client-win, question, story-open, and more. Hooks are filtered by intent and content type, so you only see ones that actually fit. Each hook has affinities for downstream choices. A contrarian hook tends to want a short post; a framework hook tends to want medium-or-long.CTA — what next?
The ask at the end. 10 options including:- Engagement-prompt (“what would you add?”)
- Save-this
- Follow-for-more
- Book-a-call / DM-me
- Comment-share
- Link-in-bio
- No CTA (some posts are better without)
Content-type-specific layers
Each content type adds its own slot between hook and CTA:| Content type | Extra layer | Options |
|---|---|---|
| Text | Post length | one-liner, short, medium, long |
| Image | Design type | creative, simple |
| Carousel | Content structure | point-per-slide, step-by-step, problem-solution, myth-reality, comparison, story-arc, zoom-in |
| Video | Meat (3–20s) | tutorial, testimonial, product-demo, story-narrative, comparison, listicle, process-reveal, problem-solution |
Pillars — saved formulas
A pillar is a formula preset you reuse. “Educational carousels for ops directors” might be:- Content type: carousel
- Intent: educate
- Hook: list-tease
- Structure: point-per-slide
- CTA: save-this
- Audience: “Operations directors at SMEs”