The two brand types
Personal brand
You as a human. Your voice, your opinions, your face. Best for founders, freelancers, creators and consultants who post under their own name.
Business brand
A company. One shared voice, often worked on by several teammates. Best for product companies, agencies, retailers and service businesses.
Where your brand lives
Open Brand in the sidebar. The page is headed with your business’s name and ”+ you”, because your business and your personal brand share one posting plan. It shows:- A Strategy card: posts made this week against the plan, your goal, the platforms you post on and how many a week, and the week’s split across the Top, Middle and Bottom of the funnel. Select it to open the Strategy tab.
- Cards for Business, Voice, ICP, Personal and Style. Each one opens that tab of your brand page.
What a business brand contains
Your brand page has six tabs.
Two more controls sit in the top bar: the chat icon opens the brand chat, and History lists every change so you can undo an edit or restore an earlier version of the brand document. See brand document and voice.
Not every platform can be connected yet — see personal vs business brands for which accounts each brand type publishes to.
Your posting plan
Rheos builds your plan with you in the setup chat: a goal, the platforms you post on, and how many posts a week go to each. The Strategy tab shows it in the Strategy card, with this week’s plan underneath: each day’s posts, and the open slots still waiting for one. Select Edit on the card to change the goal, the platforms or how often you post. The open slots on Home follow the plan. See your dashboard. A post fills a slot when its stage and platform match, and a scheduled post counts the same as any other. The Flexible plan switch in the editor loosens that. With it on, every post on a platform in your plan counts towards that platform’s week, whatever its stage. The slots left keep your mix. It’s off by default.One business per account
For now every account has one business brand, so there’s no brand picker in the sidebar. Brand holds your business and your personal brand together, and each post says which one it goes out as. Older posts saved before brands existed carry no brand, and they show under your business. See personal vs business brands.How many brands you can have
For now every account has one business brand, and support for more is coming soon.
Free is capped at one business brand too. See plans and billing for what the plan includes.