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A brand in Rheos is the identity behind every post. It holds how you sound, who you are talking to, what you sell, and which social accounts the brand publishes to. Whenever you create a post, Rheos reads the active brand first so the result sounds like you.

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The two brand types

Personal brand

You as a human. Your voice, your opinions, your face. Best for founders, freelancers, creators and consultants who post under their own name.

Business brand

A company. One shared voice, often worked on by several teammates. Best for product companies, agencies, retailers and service businesses.
You’ll often want at least one of each — a personal brand for LinkedIn thought-leadership, plus a business brand for the company channels.

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What a business brand contains

Open Brands in the sidebar and pick a business brand. The page holds the same seven sections every time, in this order. Two more controls sit in the top bar of a business brand: Sources opens the brand sources page, and Activity shows the history of changes so you can undo an edit or restore an earlier version of the brand document.
A personal brand has a shorter page: your name, role, company and location at the top, then Socials, Expertise, Guidelines, a compact Sources panel and the brand document. Personal brands have no website source and no Activity control.
Not every tile in Socials can be connected yet — see personal vs business brands for which accounts each brand type publishes to, and which platforms are still coming.

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Switching brands

Use the brand picker at the top of the sidebar. It lists Personal with your own brand under it, then Business with every business brand, then All brands and Manage brands. Picking a brand filters your posts and calendar to that brand. All brands removes the filter and shows everything in the workspace.

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How many brands you can have

The Brands page shows where you are against the limit: Business Brands (1/2). When you’re at the limit the + button sends you to billing instead of creating a brand. Until a paid plan is active, a workspace is capped at one business brand. See plans and billing for what a subscription changes. See multiple brands for how to run several business brands side by side.

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Getting your brand right

The biggest lever on output quality is the brand document. Spend ten minutes on brand sources when you first set up — Rheos sounds much more like you once the document is rich.
Last modified on August 4, 2026