A brand in Rheos is the identity behind every post. It holds your tone of voice, your audiences, your content themes, your visual style, and which social accounts you publish to. Whenever you create a post, Rheos uses the active brand to make sure the result sounds like you.Documentation Index
Fetch the complete documentation index at: https://docs.rheos.app/llms.txt
Use this file to discover all available pages before exploring further.
The two brand types
Personal brand
You as a human. Your voice, your opinions, your face. Best for founders, freelancers, creators and consultants who post under their own name.
Business brand
A company. A more institutional voice, often shared across teammates. Best for product companies, agencies, retailers and service businesses.
What a brand contains
| Thing | What it does |
|---|---|
| Identity document | A markdown doc summarising tone, voice, do’s and don’ts. Rheos reads this before generating every post. |
| Audiences | The people you want to reach (e.g. “first-time house buyers”, “operations directors at SMEs”). Used to tune copy. |
| Themes | Content pillars / recurring topics you want to talk about. |
| Sources | Websites, AI imports and freeform docs that built (and keep updating) the identity document. |
| Pillars | Saved formula presets — your favourite angles, ready to reuse. |
| Social connections | The Instagram, LinkedIn, etc. accounts this brand publishes to. |
Switching brands
Use the brand selector at the top of the sidebar to switch between brands. Every screen (posts, calendar, library) filters down to whichever brand is active.How many brands you can have
- Free and Business plans: one personal brand + one business brand.
- Team plan: one personal brand per user, plus multiple business brands in the same workspace.