Rheos supports two brand types. They look similar in the dashboard but Rheos writes for them differently — first-person and human for personal, third-person and institutional for business.
Personal brand
A personal brand represents you, the human.
- Voice: first person (“I”, “we”), opinionated, conversational.
- Best for: founders, consultants, freelancers, creators, sales leaders, agency operators.
- Typical platforms: LinkedIn (personal profile), X, personal Instagram.
- Photos and videos usually feature you.
Use a personal brand when the audience is buying you — your taste, your expertise, your face. LinkedIn thought-leadership is the classic example.
Business brand
A business brand represents a company.
- Voice: third person, more institutional, but still warm — not corporate boilerplate.
- Best for: product companies, agencies, retailers, service businesses.
- Typical platforms: Instagram business account, LinkedIn company page, Facebook page, TikTok business, Pinterest.
- Photos and videos usually feature the product, premises, customers or team.
Use a business brand when the audience is buying from the company — products, services, bookings, demos.
When to use both
You’ll often want to run both in parallel:
- Personal brand on LinkedIn: the founder shares lessons, opinions, hires, war stories.
- Business brand on Instagram / TikTok: the company posts product launches, customer stories, behind-the-scenes.
This is a deliberate pattern — personal brands compound trust with humans, business brands compound recognition with buyers. Rheos can run them side-by-side without one bleeding into the other.
Switching between them
Use the brand selector at the top of the sidebar at dashboard.rheos.app. Everything in the dashboard — posts list, calendar, library, sources — filters to the brand you’ve selected.
Drafting a post under the wrong brand? Open the post, switch the brand in the editor’s brand selector, and Rheos rewrites the draft to fit the new voice.
Plan limits
| Plan | Personal brands | Business brands |
|---|
| Free | 1 | 1 |
| Business | 1 | 1 |
| Team | 1 per user | Multiple |
