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Rheos supports two brand types. They look similar in the dashboard. What actually separates them is what Rheos reads before it writes, and which social accounts each one can connect. Voice itself is not hard-coded either way. Rheos takes it from that brand’s own brand document and its Guidelines — a personal brand sounds like you because its document says so, not because Rheos flips a switch. If the voice is wrong, the fix is in the document, not the brand type.

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Personal brand

A personal brand represents you, the human.
  • What Rheos reads: your name, your role, your Expertise entries, and your personal brand document.
  • Best for: founders, consultants, freelancers, creators, sales leaders, agency operators.
  • Accounts you can connect: LinkedIn (your personal profile), X, Bluesky, Mastodon.
  • Photos and videos usually feature you — that’s a choice you make when you brief the post, not something Rheos enforces.
Use a personal brand when the audience is buying you: your taste, your expertise, your face. LinkedIn thought-leadership is the classic example.
Instagram and Facebook are business-brand only. A personal brand can’t connect them, so plan Instagram content under a business brand.

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Business brand

A business brand represents a company.
  • What Rheos reads: the business brand document, that brand’s strategy and its visual style — plus your own personal brand context, which is read alongside them.
  • Best for: product companies, agencies, retailers, service businesses.
  • Accounts you can connect: LinkedIn (company page), Instagram, Facebook, X, Pinterest, Bluesky, Mastodon.
  • Photos and videos usually feature the product, premises, customers or team.
Use a business brand when the audience is buying from the company: products, services, bookings, demos.

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Not yet available

Threads, TikTok and YouTube Shorts are listed in the app — in a brand’s Socials section, and in the platform picker when you write a post (where YouTube Shorts is labelled just YouTube) — but no customer plan can connect them yet. They’re coming; for now, treat them as unavailable and don’t build a plan around them. This is why the Socials section shows tiles you can’t act on: three greyed on a business brand, one on a personal brand. A business brand with everything connected reads 7 of 10 connected, and a personal brand 4 of 5. Nothing is wrong with your account.

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Posting as yourself, about your business

Start a new post, pick your personal brand, and a Targeting (optional) row appears with an About choice: Myself, or any business brand in the workspace. Leave it on Myself and the post is you talking about you. Pick a business brand and it’s recorded on the post as what the post is about, and it’s still there when you reopen the draft. Your voice doesn’t change — Rheos writes from your personal brand either way. Today the choice is a note on the post rather than something that steers the writing, so put the business you’re talking about in the post prompt as well.
The About row only appears when the brand you picked is personal and you have at least one business brand. Under a business brand there’s no choice to make, so it’s hidden.

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When to use both

You’ll often want to run both in parallel:
  • Personal brand on LinkedIn: the founder shares lessons, opinions, hires, war stories.
  • Business brand on Instagram: the company posts product launches, customer stories, behind-the-scenes.
Personal brands compound trust with humans, business brands compound recognition with buyers. Each brand keeps its own document, sources and connected accounts, and every post is written from exactly one brand’s voice.

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Switching between them

Use the brand picker at the top of the sidebar at dashboard.rheos.app. Your posts and calendar filter to whichever brand you pick.
A post’s brand is set once, when you start it. The Start a new post screen asks you to Choose a brand… before anything else, and once the post has content there’s no brand switcher inside the editor. If you’re several paragraphs into a draft under the wrong brand, start a fresh post under the right one and paste the copy across.

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Plan limits

If you need more business brands — an agency running several clients, say — the Marketing Team plan is the right home.
Last modified on August 10, 2026