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Rheos supports two brand types. They look similar in the dashboard. What actually separates them is what Rheos reads before it writes, and which social accounts each one can connect. Voice itself is not hard-coded either way. Rheos takes it from that brand’s own brand document and its Voice tab. A personal brand sounds like you because its documents say so, not because Rheos flips a switch. If the voice is wrong, the fix is in the documents, not the brand type.

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Personal brand

A personal brand represents you, the human.
  • What Rheos reads: your name, your role, your Expertise entries, and your personal brand document.
  • Best for: founders, consultants, freelancers, creators, sales leaders, agency operators.
  • Accounts you can connect: LinkedIn (your personal profile) and X.
  • Photos and videos usually feature you — that’s a choice you make when you brief the post, not something Rheos enforces.
Use a personal brand when the audience is buying you: your taste, your expertise, your face. LinkedIn thought-leadership is the classic example.
Instagram and Facebook are business-brand only. A personal brand can’t connect them, so plan Instagram content under a business brand.

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Business brand

A business brand represents a company.
  • What Rheos reads: the business brand document, its voice and its visual style — plus your own personal brand context, which is read alongside them.
  • Best for: product companies, agencies, retailers, service businesses.
  • Accounts you can connect: LinkedIn (company page), Instagram, Facebook and X.
  • Photos and videos usually feature the product, premises, customers or team.
Use a business brand when the audience is buying from the company: products, services, bookings, demos.

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Not yet available

Other platforms show in a Coming soon row in Settings → Social Accounts: Threads, Bluesky and Mastodon for a personal brand, and those plus Pinterest, TikTok and YouTube Shorts for a business brand. No customer plan can connect them, so don’t build a plan around them. Nothing is wrong with your account.

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Posting as yourself, about your business

When a post is written as your personal brand and you have at least one business brand, the post’s details carry an optional About row. Pick a business brand there to record that the post is about it. Your voice doesn’t change, because Rheos writes from your personal brand either way. Mention the business in what you tell Rheos about the post as well.

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When to use both

You’ll often want to run both in parallel:
  • Personal brand on LinkedIn: the founder shares lessons, opinions, hires, war stories.
  • Business brand on Instagram: the company posts product launches, customer stories, behind-the-scenes.
Personal brands compound trust with humans, business brands compound recognition with buyers. Each brand keeps its own document, voice and connected accounts, and every post is written from exactly one brand’s voice.

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Where to find each

Both brands live under Brand in the sidebar at dashboard.rheos.app. Your business has its own tabs; your personal brand is the Personal tab beside them. They share one posting plan, and a platform in the plan can post as you rather than the business.
A post’s brand is set when you start it, and shows as Speaking as. A post started from a plan slot takes the slot’s brand. Otherwise Rheos picks from your connected accounts: your business if only the business has connected accounts, or if neither has, and you if only you have. It asks Who’s speaking? when both do. You can change it later from Posting as in the post’s details. Once the draft has content, changing it offers to rewrite the draft in the new brand’s voice.

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Plan limits

If you need more than one business brand — an agency running several clients, say — message us from the ? in the sidebar.
Last modified on September 27, 2026