Who multi-brand is for
- Agencies running social for several clients.
- Holding companies with multiple operating brands.
- Founders with a personal brand plus more than one business.
- In-house teams where different product lines need different voices.
What’s shared, what’s separate
| Shared across brands | Separate per brand |
|---|---|
| Your workspace, teammates and roles | Identity document |
| Billing and credits | Sources (website, AI import, docs) |
| The 4,000 monthly credit pool | Audiences, themes, pillars |
| The Library and uploaded assets | Social connections (Instagram, LinkedIn, etc.) |
| Posts, drafts and calendar |
Switching brands
The brand selector at the top of the sidebar shows every brand in the workspace. Select a brand to switch — the entire dashboard (posts, calendar, library, settings) updates to that brand.Teammates and roles
Invite teammates from Settings → Team. Each member gets one of three roles:- Owner — full access, billing, can delete the workspace.
- Admin — full access, can invite members, can’t change billing.
- Member — can create and publish posts; can be limited to specific brands.
A review-and-approval workflow (members submit, owners sign off before publish) is on the
roadmap but isn’t live yet. For now, scope members to specific brands to control who
touches what.
Cross-brand best practices
- Keep each brand’s identity document tight — don’t let voices bleed.
- Use pillars to lock down your favourite formulas per brand. New teammates can spin up on-brand posts in seconds.
- Use clear brand names in the selector (“Acme — Retail”, “Acme — Wholesale”) so nobody publishes to the wrong account by mistake.