Unified Post Editor

The Unified Post Editor takes a post from idea to published. It is a short three-step flow: start a post → pick an idea → edit and publish.

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Step 1 — Start a new post

A new post opens on the Start a new post screen. Work down it:

1. The brand picker at the top, reading “Pick a brand…” until you set it. Nothing else on the screen is active until you have.
2. Platforms — a row of icons for the platforms this brand can post to. Select one to include it. Platforms you have not connected are dimmed (“Connect X to use it”), and selecting one opens Social Accounts in a new tab rather than selecting it. Threads, TikTok and YouTube are in that row but cannot be connected yet — they are coming soon, so they stay dimmed.
3. Targeting (optional) — About decides whether the post is about you (Myself) or about one of your other business brands.
4. Choose intent (optional) — opens the Formula tree: an intent first, then a hook if you want one. Clear resets both. See formulas.
5. Audience — sits beside the formula. It defaults to All audiences; tick any of the audiences defined on the brand to aim the post at them.
6. The prompt box, “Give the post direction…”. A line is enough. Select Continue.

Two controls sit on the prompt box itself:

• The paperclip, Attach context — Upload a file or take one From library and the AI works from it as well as your prompt. A badge shows how many are attached.
• The clock, Prompt history — your recent prompts, select one to reuse it. The up and down arrow keys walk the same list without opening the menu.

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Step 2 — Pick an idea

Rheos drafts three ideas. Each is a starting point rather than a finished post — a hook and an angle, not the full copy. Each card shows its intent (Sell, Provoke, Prove and so on), the hook type it uses — Pain Point, Prediction, Before / After — and the opening line itself. More details expands the Angle, a sentence or two on the approach it would take, and a Summary of what the full post would cover. To steer the set, select an intent chip (Sell, Educate, Prove, Connect, Provoke, Inspire, Announce, Entertain), adjust the prompt underneath, and select Regenerate. Earlier batches are not lost — once you have more than one, arrows and a counter (“1/3”) appear to the right of the intent chips so you can step back and forward through them. Select the card you want, then Continue. Rheos writes the post and opens the editor. Write manually leaves the ideas behind and takes your prompt into a blank body instead.

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Step 3 — The editor

A strip of controls runs across the top, above the post itself. On the left, one icon tab per platform you have selected. Selecting a tab points the character counter at that platform’s limit, and hovering it shows the count against that limit. A tab carries a warning dot when that connection needs reconnecting. Beside the tabs is + Pick a platform — it reads that way while nothing is selected and shrinks to a + once something is. It opens a Publish to list: connected platforms toggle on and off, and unconnected ones show Connect → and open Social Accounts in a new tab. On the right:

• A live save status — Draft · saved, Draft · unsaved or Saving….
• The paperclip, Attach context — the same Upload / From library picker as on the start screen, for material the AI should work from.
• The clock, Version history.
• ✕, which closes the post and takes you back to Home.

Below the strip:

• The title — a plain text box at the top of the post card. Select into it and type to rename the post; it saves when you press Enter or select away.
• Edit, beside the title, is not a rename. It opens the Edit whole post popover and runs an AI rewrite of the whole thing. It is greyed out until there is a body to rewrite.
• The body — the caption, in a single scrollable card. It is a normal text box, so type, paste and edit freely.
• Hashtags — chips in a row along the bottom of that card, kept separate from the copy rather than typed into it. The # button opens the hashtag picker: type to add one, star the ones you reuse so they follow the brand, or save the current set as a group and apply it in one select later.
• Attachments — the card under the post. Empty, it offers Attach (“Upload or library”) and Generate (“AI image”). Once something is attached the thumbnails appear in that card, with a + tile beside them and Attach / Generate buttons underneath. Hover a thumbnail for the ✕ that removes it.
• Save draft and Preview → sit at the bottom.

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Refining the text

Highlight any sentence in the body and a small comment button appears beside it. Select it and a popover opens — type a short instruction and Rheos rewrites just that span:

• “Make this punchier”
• “Shorten by half”
• “Swap to UK English”
• “Add a stat about retention”

The popover also carries quick prompts — Make shorter, More casual, Sharper hook, Add a stat — which fire on one select. Press Enter to submit, Escape to close. For a pass over the whole thing, select Edit in the title row. The same popover opens headed Edit whole post, with post-level quick prompts: Tighten the whole post, Punchier opening, Stronger CTA, More on-brand tone. Either way the rewrite comes back as a Suggested edit shown inside the post box, not as a silent overwrite. See comments and edits for how to review it.

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Adding and editing visuals

Attach opens your Library so you can drop in media you have already saved. To use a photo of your own, upload it on the Library page first, then attach it here. Generate opens the Image Studio over the post — your copy stays exactly where it was while you work, and closing the studio returns you to it. Add more than the tightest limit among your selected platforms and Rheos keeps what fits and tells you which platform set the cap: “Instagram allows up to 10 images — extras weren’t added.”

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Auto-save and version history

Drafts save as you work; the status flips between Draft · unsaved and Draft · saved. Close the tab and come back and your work is still there. Open Version history (the clock icon) to roll back. Restore points are labelled by what they preceded — Manual save, Before AI edit, Before brainstorm pick, Before restore. Restore puts that version back in the editor.

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Publishing

Rheos counts characters as you type and warns you, by name, when a caption is over a selected platform’s limit — X (280), Bluesky (300), Instagram (2,200) or LinkedIn (3,000). The warning is a chip in the top strip reading “X over limit”; hover it to see the count against each limit. Preview, Post now and Schedule stay disabled until you are back under. Select Preview → to see the post as each platform will show it. From there:

• Post now takes you to a confirmation screen listing the accounts you are publishing to; Post now again sends it.
• Schedule → opens the calendar. Pick a date and time and select Confirm.

Each screen has a back button on the left: Edit on the preview, and Preview on the confirmation and calendar screens. For the formula details, see formulas. For the visual side, see Image Studio.