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The Unified Post Editor takes a post from idea to published. It is a short three-step flow: answer a few questions → pick an angle → edit and publish.

Step 1 — The interview

Select New post on Home and the post opens on a short interview. Rheos gathers what it needs before it writes anything. Starting from an open slot in your plan with Create post skips the questions the slot already answers, such as the platform.
  1. Who’s speaking? — whether the post is in your business’s voice or your own. Rheos only asks when both you and your business have connected accounts. Otherwise it picks from what you’ve connected and shows it as Speaking as, which you can select to change.
  2. Where’s it going? — one platform per post: LinkedIn, Meta or X. Meta covers Instagram and Facebook together. Only platforms this brand has connected are offered. With nothing connected, Rheos writes the post for anywhere and you connect an account before you publish.
  3. A few questions about the post. “A few questions, then I write the first draft.” Each one comes with suggested answers to select, or type your own in Answer in your own words…. You can go back and edit an answer you’ve already given.
A post with nothing to go on opens with What do you want this post to be about? Don’t have anything in mind? Select Suggest something. Rheos looks through your Library, your recent posts and your brand, and offers a few ideas as cards. Select Talk about this on one to carry on with it, or Something else for one more set. Every question also has Skip the questions. Select it and Rheos stops asking and writes the first draft from what it knows so far.
Already know what you want to say? Write manually, top right, leaves the interview and opens the editor. Your answers so far are kept.

Step 2 — Pick an angle

When it knows enough, Rheos offers a few angles: “A few angles from what you told me. Pick one, or ask me to keep going.” Each shows a title and a line on the approach it would take. Pick one and Rheos writes the first draft around it. If none of them land, select None of these, ask me more — it asks another question and offers a fresh set.

Step 3 — The editor

The draft opens with the post in the middle and a chat about this post beside it. A switch at the top moves between Post, for the words, and Image, for the visuals.

Refining the text with the chat

Type what you want in the chat box, “Ask anything — edit, tighten, rework…”:
  • “Make this punchier”
  • “Shorten by half”
  • “Add a stat about retention”
You can quote part of the post into the chat to aim a change at just that passage. If the assistant is still replying, what you send next is queued and goes when it finishes. The chat is one conversation across Post and Image: switch between them and it carries on, with the same history. It can also do more than edit:
  • Start fresh. Ask it to start again, on the same story or a new subject. Rheos clears the words and keeps the platform, brand, attachments and hashtags. The chat marks where you started fresh, and Undo brings your old words back.
  • Switch to images. Ask for a picture and the chat opens Image and starts the Image Studio with a prompt it has written. Once there’s an image, it can take you back to the post and leave a note for the post chat in the box, unsent.
  • Read what’s attached. Rheos reads text, Markdown, CSV and PDF files attached to the post, so you can ask about what’s in them without pasting it. Rheos reads a PDF the first time you chat after attaching it. It looks up very long files when you ask about them.
  • Go back. Ask for an earlier version and it offers it as a suggestion to keep or reject. See Undo and redo.
After every AI edit, Rheos shows a short receipt of what changed — What changed or Reworded, with a one-line summary. Open it to see what was added, dropped or removed. An edit that is waiting for you to keep or reject it blocks Post now and Schedule until you decide. You can also type straight into the post. It’s a normal text box, and Rheos saves as you go. Undo and Redo step back and forward through the changes.

Post details and context

The Details column beside the post holds three sections: Metadata, Context and Hashtags. Context is material for the AI to read, not things to publish. Attach files, links or notes to the post, and add a note to each one saying how it should be used. Rheos reads them when it writes and edits. Attach a picture and Rheos can write the caption around it. Post details holds the post’s setup: Posting as, and optional Audience, Offering and Formula rows. Changing Posting as once the draft has content offers to rewrite it in the new brand’s voice. See formulas for intents and hooks.

Hashtags

Hashtags sit apart from the copy, as chips. Add hashtags opens the hashtag manager:
  • One box adds a hashtag and filters the lists as you type.
  • Starred — hashtags you star follow the brand to its next post.
  • Groups — save the hashtags on the post as a named group and add them all in one go later. Each group shows its tags, and you can rename it, overwrite it with what’s on the post now, or delete it.
  • Suggested, and groups From other brands in the workspace.

Adding visuals

The Attachments card under the post offers Attach (upload, or pick from your Library) and Generate, which opens the Image Studio inside the post. Once an image is attached, Write caption has Rheos write the post around it. Hover a thumbnail for the ✕ that removes it.

Changing the platform

The platform sits at the top of the post. Change platform swaps it for another — picking a new one replaces the old, because a post goes to one platform. When the post already has words, Rheos adapts them to the new platform. The change is kept in the post’s history, so Undo takes you back to what was there before.

Publishing

Rheos counts characters as you type and warns you, by name, when the post is over the platform’s limit — 280 characters on X, for example. Post now and Schedule stay switched off until you’re back under. See per-platform variations for every limit, including X Premium.
Instagram cannot publish a text-only post. With nothing attached, Rheos blocks publishing until you add an image or video.
At the bottom of the post:
  • Save draft keeps it for later.
  • Post now opens a Posting to summary of the accounts it will go to; Post now again sends it.
  • Schedule opens a date and time picker. Pick a slot and select Schedule. A post that fills a slot in your plan shows the slot above the buttons, and the button reads Schedule for Sat 09:00. Select it to schedule there in one tap, or Other time to pick your own.
For the visual side, see Image Studio.
Last modified on October 2, 2026