The Unified Post Editor (UPE) takes a post from idea to published. It’s a short
three-step flow: start a post → pick an idea → edit and publish.
Step 1 — Start a new post
A new post opens on the Start a new post screen:
- Brand — pick which brand this post belongs to.
- Platforms — select the channels you’re posting to (LinkedIn, Instagram, Facebook,
X, Pinterest, Bluesky, Mastodon, TikTok, YouTube, Threads).
- Formula (optional) — Pick intent, then an optional hook formula. Skip it
and Rheos picks an angle for you.
- Direction — type what the post is about, then select Continue.
In a hurry, or already know what you want to say? Select or write manually to skip
straight to a blank editor.
Step 2 — Pick an idea
Rheos drafts three ideas to start from. Each card shows its intent (e.g. Sell,
Provoke, Prove) and a hook label, with the angle — like Pain point, Prediction
or Before/after — under More details.
To steer the set, select an intent chip (Sell, Educate, Prove, Connect, Provoke,
Inspire, Announce, Entertain), add direction, and select Regenerate. Pick the idea you
like and select Continue to open it in the editor.
Step 3 — The editor
The editor is one screen with everything in reach:
- Platform tabs (top-left) — one per connected platform; + adds another.
- Status & tools (top-right) — a live Draft · saved indicator, attachments,
and version history.
- Title — name the post; select Edit to rename.
- Body — the caption. Type directly, or use # to add hashtags.
- Attachments — the image, carousel or video for the post. Select Add more to
attach another asset from your device or Library, or generate one.
- Save draft / Preview (bottom) — save and come back later, or Preview → to
check each platform and publish.
Refining the text
Highlight any sentence in the body. A small popover appears — type a short instruction
and Rheos rewrites just that span:
- “Make this punchier”
- “Shorten by half”
- “Swap to UK English”
- “Add a stat about retention”
You can also edit the body directly — it’s a full text editor.
Adding and editing visuals
Use the Attachments panel to attach an image, carousel or video. Add more lets
you upload from your device, pull from your Library, or generate a new on-brand
visual — without leaving the post.
Auto-save and version history
Drafts save automatically — the Draft · saved indicator confirms it. Close the tab
and come back; your work is still there. Open version history (the clock icon) to
roll back if a change makes things worse.
Publishing
Each platform you’ve selected gets its own tab and preview. Rheos shows a live character
count and warns you when a caption is over the platform’s limit. Common caps: X (280),
Bluesky (300), Instagram (2,200), LinkedIn (3,000). Rheos also warns you if a connection
needs reconnecting before you can publish.
Select Preview → to review every platform, then Publish now to post immediately or
Schedule to drop it onto the calendar.
For the formula details, see formulas. For the visual side, see
image studio. 
