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Every post in Rheos is one of four content types. The Unified Post Editor adapts to the type you pick. The screen for a video looks different to the screen for a one-line text post.

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The four content types

Text

Just words. One-liners, short posts, medium and long-form thought-leadership pieces. LinkedIn and X are the natural home, but text posts also work on Facebook and Mastodon.

Image

A single visual + caption. Use library photos you’ve uploaded, AI-generated images from the embedded Image Studio, or text-only designs (typography on a coloured background).

Carousel

Multi-slide posts (point-per-slide, step-by-step, problem-solution, myth-reality, comparison, story-arc, zoom-in). Strongest on Instagram and LinkedIn.

Video

Short-form vertical video built from scenes — Rheos writes the script, generates each scene’s visual and overlays, and renders it. Best for Instagram Reels, TikTok and LinkedIn.

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Which platforms each type works on

Rheos auto-formats every post to fit each platform’s requirements. You don’t pick a platform first — you create the post, then tick which platforms to publish to.
TypeIGLinkedInFacebookXBlueskyMastodonPinterestTikTokYouTube
Text—✓✓✓✓✓———
Image✓✓✓✓✓✓✓——
Carousel✓✓✓✓✓✓✓——
Video✓✓—————✓—

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How a post flows through Rheos

1

Pick a type and prompt

Pick text, image, carousel or video. Type your idea.
2

Pick a formula

Rheos suggests 5 complete Intent → Hook → CTA combinations. Pick one.
3

Draft generates

The Unified Post Editor opens with text + visuals already filled in.
4

Refine

Comments, inline edits, formula swaps, image regeneration — all without losing the draft.
5

Publish or schedule

Pick platforms, hit publish, or drop it on the calendar.

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Where posts live

All posts (drafts, scheduled, published) live on the Posts page — open it from Home or the Recent section in the sidebar. Filter by status, platform or pillar, and tab between Posts / Pillars / Calendar views. Select any post to re-open it in the Unified Post Editor. Ready to dig in? Start with the Unified Post Editor.
Last modified on June 29, 2026