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Rheos is an AI social media tool for small businesses. It learns your brand from your website, drafts posts in your voice, and publishes them to Instagram, LinkedIn (your profile and your company pages), Facebook, X, Pinterest, Bluesky and Mastodon. This page covers your first post. Signing up and setting up are handled for you — here is what that looks like, then the part you actually do.

What happens when you sign up

Create an account at dashboard.rheos.app with Google or email, and Rheos walks you through the rest. You answer a few questions. One screen, and only your name is required. The most useful thing you can give it is your website — Rheos reads your site to work out what you sell, who for, and how you sound. You can also paste in context from ChatGPT or Claude, or upload brand guidelines and decks. Rheos builds your brand profile. A full-screen Creating your brand profile screen takes over while it reads your sources and writes up your tone, themes and audiences. If you gave it nothing to read, or what you gave left gaps, it interviews you in a short chat instead. Every account gets two brands — a personal one for you as a person, and a business one for the company. It offers you a first set of posts. Written for the brand it has just built. Keep the ones you like, skip the rest, then drop them onto a calendar. That lands you on Home with a week already planned. Then a tour picks up where onboarding stopped. A Look around list sits at the bottom of the sidebar with three things left to do — look at what Rheos knows about you, connect an account, and write a post. Each one takes you to the right screen. For a fuller walkthrough, open the account menu at the bottom of the sidebar and pick Tutorials: Get your first post out is the one that matters, and it tours the real interface rather than playing a video.
Signing up from the dashboard puts you on the free tier. If you pick a plan on the pricing page first, onboarding ends at Stripe Checkout — your card is collected up front and nothing is charged for 7 days. See Plans.

Connect an account first

You can draft as much as you like without connecting anything, but nothing can be sent until at least one account is live. The tour prompts you, or go to Settings → Social Accounts yourself. Your personal and business brands each keep their own.
The Rheos Social Accounts settings page. A personal account row marked Not connected sits above an expanded business brand row with Connect buttons for Company Pages, Instagram, Facebook, X (Twitter) and Pinterest, plus Bluesky showing handle and app password fields and Mastodon showing an instance field.

Settings → Social Accounts. The business brand row is expanded here; the personal row above it holds its own, shorter set.

Most platforms are a Connect button, a sign-in, and back to Rheos. Two are different: Bluesky takes your handle and an app password you create at bsky.app/settings/app-passwords, and Mastodon asks which server you are on before sending you there. Full details in Connect your accounts.
Threads, TikTok and YouTube are coming soon. Their icons appear when you write a post, but there is no way to connect them yet.

Write your first post

1

Start a post

From Home, select New post at the top right of the Content Plan.
The Rheos home screen. A Content Plan heading with a calendar toggle, a post counter and a New post button; a week strip reading Nothing scheduled this week with a Schedule a post link; and a Drafts and recent list of three items marked Draft, Idea and Draft.

Home. The week's schedule sits at the top; anything started but not scheduled is in Drafts & recent underneath.

2

Say what it's about

Pick a brand, tick the platforms this post is going to, and type a line of direction — “Launching our Ethiopia Guji single-origin”, say. Then Continue.
The Start a new post screen. A brand picker showing Northwind Coffee Co, a Platforms row of ten dimmed platform icons, an optional Formula row with a Pick intent control and an Audience dropdown set to All audiences, a Give the post direction text box, a Continue button, and a link reading or write manually.

Start a new post. The Formula row between platforms and your brief is optional — reach for it when you already know the angle you want.

Formula is optional and means it. Use Choose intent — Sell, Educate, Prove, Connect, Provoke, Inspire, Announce or Entertain — and Audience only when you want to steer the angle. To skip the AI entirely, use or write manually.
3

Pick an idea

Rheos comes back with three angles on your brief, each tagged with its intent and hook. More details opens the angle and a summary.
Three generated post ideas tagged Announce, Educate and Sell, labelled Product tease, Behind the scenes and Offer, each with a More details expander. Below them, a row of intent chips, the original brief in an editable box, and a Regenerate button. Write manually and Continue buttons sit at the bottom.

Three ideas from one brief. Regenerate reruns them; the intent chips underneath steer the next attempt.

If none land, select an intent chip or edit the brief and select Regenerate. Otherwise select the one you want and Continue — the editor opens with a full draft.
4

Edit the draft

The body fills one scrollable card, hashtags sit underneath as chips, and Rheos saves as you go.
The Rheos post editor. A Pick a platform button and a Draft unsaved indicator sit above a card holding the post title with an Edit button, the drafted body about a coffee launch, and four removable hashtag chips. An Attachments card offering Attach and Generate sits below, then Save draft and Preview buttons.

The editor. Body and hashtags on top, Attachments below, Save draft and Preview at the foot.

Two ways to get AI to change it, both in plain English:
  • One passage. Select any run of text and a small purple button appears. Select it, then either type what you want — “shorten by half” — or take a shortcut: Make shorter, More casual, Sharper hook, Add a stat. Only your selection is rewritten.
  • The whole post. Select Edit beside the title for the same box scoped to everything: Tighten the whole post, Punchier opening, Stronger CTA, More on-brand tone.
For an image, use the Attachments card: Attach to upload one or pick from your library, Generate for an AI image.
5

Preview, then publish

Preview → saves the draft and shows the post as each platform will display it. From there, Post now opens a Posting to summary to confirm, or Schedule opens a date and time picker.Nothing is a one-way door — Edit takes you back to the body, and Preview steps back one from the summary or the picker.
Instagram and Pinterest will not publish a text-only post. Pick one with nothing attached and an amber note names the channel; publishing stays blocked until you add an image or video, or deselect it.
One caption goes to every channel you selected. The previews show how it lands, but you cannot yet write a different version per platform. Go over a platform’s character limit and Rheos names it and holds publishing until you trim. See per-platform variations.

If you get stuck

Select the ? at the bottom of the sidebar. You can browse these docs, open a frequently-asked answer, or Message the team — the assistant answers straight away and a human picks it up if it cannot. Or email support@rheos.app.

What to do next

Build out your brand

Add more sources — documents, extra websites, past posts — so Rheos sounds more like you.

Learn the formula system

Intent and hooks, so you can steer Rheos to the exact angle you want.

Connect the rest of your accounts

Platform requirements, permissions, and what to do when a connection expires.

Schedule ahead

Put posts on the calendar and let Rheos publish them for you.
Last modified on August 17, 2026