Open a new post
From the sidebar, select New post. A blank Unified Post Editor opens with your active brand selected at the top.
Pick a content type
Pick text, image or carousel (video is coming soon). This sets the shape of the post and which fields Rheos asks for next. You can change it later — turning a single image into a carousel, for example.
Optionally pick a pillar
A pillar is a saved formula preset — think “Educational carousels” or “Bold provocations”. Pick one to pre-fill the angle and stay on-brand. Skip it if you want full creative freedom.
Write your prompt
One line is enough. “5 mistakes first-time house buyers make”, “Our new spring menu launches Monday”, “Why we stopped offering free consultations”. Rheos uses your brand identity to flesh it out.
Pick an angle
Rheos suggests 5 complete formulas — each is an Intent + Hook + CTA combination with a preview headline. Pick the one that fits. The formula chips at the top of the editor light up so you can see exactly what’s been chosen.
Review the draft
The post body, image (if relevant) and any hashtags appear in the editor. The right-hand panel shows a per-platform preview — Instagram looks different to LinkedIn looks different to X.
Refine with comments
Highlight a sentence and a popover appears. Type “make it punchier” or “shorten by half” — Rheos rewrites just that bit. Repeat as many times as you like. No credits are spent on small text edits.
Tweak the formula
Not happy with the angle? Select any formula chip (Intent, Hook, CTA) to swap it without losing your draft. Rheos rewrites the post to match the new formula.
Pick platforms
Pick the platforms you want to publish to. Rheos auto-trims captions to fit each platform’s character limit and surfaces a warning if anything won’t fit.

